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Rugid Grind Coffee · Food & Beverage · Brand Film
A mission-driven brand film that turned coffee buyers into advocates.
How a 90-second film reframed a Houston coffee roaster from product to purpose.
Results
3x
Social engagement rate on posts featuring the film
40%
Increase in website time-on-page
4
Farmers markets where the film is now featured on-loop
The Challenge
Rugid Grind had exceptional coffee, but their 'Sip with a Purpose' mission was getting lost in product posts and crowded farmers market booths. They needed a film that made the cause as memorable as the brew — and worked across social, their site, and in-person events.
Our Approach
- 01Two-day shoot at the Houston roastery and a local YouthReach Houston partner site.
- 02Documentary-style with natural audio — founder-led, no scripted voice-over.
- 03Farm-to-cup b-roll: green beans, roasting, packaging, pour-overs, and customer moments.
- 04Warm, earthy color grade with golden-hour exterior scenes reflecting the brand's roots.
- 05Delivered in three aspect ratios: horizontal for web, square for feed, vertical for Reels.
Deliverables
90-second hero brand film
30-second social cut for Instagram and Facebook
15-second vertical cut for Reels and TikTok
Stills package: 8 environmental portraits and product shots
"
Studio 30 captured exactly what Rugid Grind is about — it's not just coffee, it's the lives we change with every bag sold.
— Jen G., Founder, Rugid Grind Coffee
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