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Attack Poverty · Nonprofit · Brand Film
One film for a complex nonprofit model.
A documentary film that explained Attack Poverty’s mission businesses — and the coffee venture that joined Rugid Grind.
Results
3x
Growth in social presence and revenue after the coffee acquisition
10x
Extended brand awareness and reach for Rugid Grind
The Challenge
Attack Poverty isn't a typical nonprofit — it builds businesses inside its mission to sustain the communities it serves. That model is powerful but hard to explain in a donation ask, especially with a venture like their coffee company folding into Rugid Grind Coffee. They needed a film that made the whole story make sense: who they are, why they build, and where it leads.
Our Approach
- 01Documentary-style interviews with the people behind Attack Poverty — mission first, unscripted.
- 02On-location b-roll across the nonprofit and the businesses it created.
- 03A clear narrative thread from mission to the coffee venture and its acquisition by Rugid Grind Coffee.
- 04Cutdowns tuned for donors, partners, and social — subtitle-first for mute-safe playback.
Deliverables
Hero brand film telling the Attack Poverty story
30-second social cut for Instagram and Facebook
Vertical cutdowns for Reels and stories
Stills package for web and grant materials
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