Studio Thirty Media
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Video Production·Studio Thirty Media

12 Testimonial Interview Questions That Get Real Answers

Brian Washington

July 16, 20265 min read

Interview setup for customer testimonial video production

A question bank for B2B testimonial films — designed to sound like a buyer, not a brochure.

Great testimonials aren’t read off a script. They’re directed conversations. Use these prompts:

1. What problem were you trying to solve? 2. What had you already tried? 3. Why did you choose this company? 4. What changed in the first 30–90 days? 5. What measurable outcome matters most now? 6. What surprised you? 7. Who on your team feels the impact daily? 8. What would you tell a peer evaluating this? 9. What almost stopped you from buying? 10. How do you describe the partnership in one sentence? 11. What should someone know before kicking off? 12. If you had to start over, would you hire them again — why?

Ready to produce proof films? See [Houston testimonial video production](/houston-testimonial-video-production).

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