Lengths, captions, hooks, and aspect ratios that keep Houston B2B buyers watching past the first three seconds.
LinkedIn rewards clarity, not cinema for its own sake. For B2B:
- —Hook in the first 2–3 seconds
- —Captions on every cut
- —30–90 seconds for most organic posts
- —Vertical or 4:5 for feed; horizontal for native document-style posts when needed
- —One idea per clip
The highest-ROI approach: shoot a hero film, then plan LinkedIn cutdowns before the cameras roll.
See Houston social media video content for always-on production.
Produce this with Houston Social Media Video Content or see QB Law — Brand Film.
