Lengths, captions, hooks, and aspect ratios that keep Houston B2B buyers watching past the first three seconds.
LinkedIn rewards clarity, not cinema for its own sake. For B2B:
- Hook in the first 2–3 seconds - Captions on every cut - 30–90 seconds for most organic posts - Vertical or 4:5 for feed; horizontal for native document-style posts when needed - One idea per clip
The highest-ROI approach: shoot a hero film, then plan LinkedIn cutdowns before the cameras roll.
See [Houston social media video content](/houston-social-media-video-content) for always-on production.
