A simple narrative framework for case study films that win RFPs — problem, approach, proof, outcome.
Structure beats style when the film has to win a deal.
Outline
- —Context — who the customer is
- —Problem — what was broken or at risk
- —Stakes — what failure would have cost
- —Approach — what you did together
- —Proof — metrics, moments, artifacts
- —Outcome — business result in plain language
- —Advice — what peers should know
Keep the hero cut 2–4 minutes with a 60–90s sales version.
Produce yours with Houston case study video production.
Produce this with Houston Case Study Video Production or see QB Law — Brand Film.
