A simple narrative framework for case study films that win RFPs — problem, approach, proof, outcome.
Structure beats style when the film has to win a deal.
Outline
1. Context — who the customer is 2. Problem — what was broken or at risk 3. Stakes — what failure would have cost 4. Approach — what you did together 5. Proof — metrics, moments, artifacts 6. Outcome — business result in plain language 7. Advice — what peers should know
Keep the hero cut 2–4 minutes with a 60–90s sales version.
Produce yours with [Houston case study video production](/houston-case-study-video-production).
